CNBC’s Jim Cramer on Wednesday told investors he’s confident in the success of the Apple Vision Pro and sees uses for the spatial computer outside the consumer space. He suggested the Vision Pro could be an enterprise boon.
He said there are real signs of weakness — or “brown shoots” — in the economy, pointing to poor earnings from some transportation companies. But Cramer argued that recent reported weakness about the prosperity of the Vision Pro does not hold weight.
“Talk about a faux brown shoot, that’s outrageous. What a straw man,” Cramer said. “If Apple can sell 400,000 units of a $3,500 product that’s just now having software written for it, then I think they’re doing great.”
Cramer also suggested that Apple could pivot and market the Vision Pro as an enterprise product.
“The construction of factories is the largest business in the world,” he said. “If you could cut waste and test out potential changes on the Vision Pro before you put them in reality — and that’s what’s known as a digital twin — then I say that $3,500 price tag is way too cheap.”
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